Bs1234 Jessica Simpson

EBOOK DETAILS
File Size: 6.38mb Zipped, 9.86mb Unzipped.
Number of Pages: 205
Format: Adobe Acrobat (.pdf)
Subject: A guide to getting started with and profiting from Google Adwords.
Other Information: Comes with multiple free bonuses including a crash course, a quick start guide and a transcript on how to profit with Google Adwords.

ABOUT PERRY MARSHALL (AUTHOR OF THE DEFINITIVE GUIDE TO GOOGLE ADWORDS)
Perry Marshall is a direct marketing expert. Perry is a published author, sells a number of products offering marketing advice and also offers a marketing and publicity service for a number of companies.

ABOUT THE DEFINITIVE GUIDE TO GOOGLE ADWORDS
Before I begin this review I want to let you know my experience with pay per click (PPC) advertising. I had tried PPC once before reading The Definitive Guide to Google Adwords, based on a recommendation in The Rich Jerk's ebook. However, The Rich Jerk does not cover PPC in a great level of detail and as a result I didn't really have a clue what I was doing. I simply deposited the money in the PPC account, entered all the keywords related to my website that I could think of from the top of my head, created an advert and ran the campaign. Although, I noticed increased traffic and increased Google adsense earnings - I was losing money, I wasn't tracking my PPC traffic and I didn't know how to improve adverts or keywords. As you can see although I had experience of PPC before reading Perry's guide, I didn't know what I was doing and I would definitely consider myself an Adwords beginner.

In Perry's words, The Definitive Guide to Google Adwords teaches you 'How to Beat the Learning Curve and Generate Instant Web Traffic with the World's Fastest Direct Marketing Machine'. In my own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over 200 pages) which takes you from getting started with Adwords right through to mastering the Adwords system. The ebook is split into the seven broad chapters; 'Getting Started', 'Managing the Basics' and 'Making your Traffic Pay', 'Tools, Tips and Tricks', 'Your Questions Answered', 'Improving your World' and 'Further Help and Services.' But how well does Perry explain the complex Adwords system?

Perry begins with 'Getting Started' which is broken down into the following subsections:
- Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!
- Why Google Adwords is So Important and Why You're Lost Without It!!
- Building a Campaign from Scratch: A Step-by-Step Example!!
- Anatomy of a Real Life PPC Campaign!!
- Your "Getting Started" Ad Content Checklist!!
- How to Advertise in Local Markets!!

In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaign up and running. By far my the most useful section of this chapter to me was 'Building a Campaign from Scratch: A Step-by-Step Example'. For the campaigns I have started this has been my blueprint. Screenshots are included every step of the way and I found it really easy to perform all the necessary research (something I didn't have a clue about beforehand) and then create my first Adwords adverts. When I want to create a campaign I just get this section on screen and then follow it - it really is as simple as that. I also found the 'Getting Started Ad Content Checklist' very useful as a summary to the chapter. My main criticism of this chapter is that Perry recommends certain tools & services that cost a fair amount of money - some of which are pretty much essential to running your Adwords campaign. Having purchased this ebook I wasn't expecting any additional expenditure apart from my Adwords fees so I was a little disappointed with this. However, in general this chapter does a great job and is responsible for improving my understanding of Adwords and getting my first adverts online.

The next chapter is entitled 'Managing the Basics' and covers:
- Campaigns, Adgroups & Keywords: How to Break Them All Down!!
- Keyword Status: How Google Rewards You For Relevance!!
- Andrew Goldman's "Goldilocks Theory of Good Ad Copy"!!
- Expanded Phrase Matching & The Power of Negative Keywords!!
- Turning Solid Traffic from Ultra Generic Keywords!!
- Google Adwords Cheat Sheet!!

This chapter follows on nicely from 'Getting Started' and explains how you can improve the efficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to get your Adwords campaign running, 'Managing the Basics' shows you how to organise your adverts, keywords etc, so that they are more relevant. How Google rewards you for relevancy is explained in greater detail by Perry, but in simple terms more relevant adverts get better Click Through Rates (CTRs), lower keyword costs and better positions, so it's definitely in your interests to have relevant adverts. Overall, I found this to be another great chapter. Perry includes lots of sample adgroups as examples to help you learn, and shows you how to improve the relevancy for all of them. I've applied these principles to my own Adwords campaigns (which have been running for a month at the time of writing) and I'm pretty happy with the conversion rates. I know that there's still room for improvement but I'm pleased with the results after one month.

The third chapter is 'Making Your Traffic Pay' and discusses:
- Converting Your Traffic to Sales: The Most Critical Success Ingredient!!
- Your Most Strategic Number!!
- Perry Marshall's Web Traffic Conversion Cheat Sheet!!
- The Importance of Tracking Conversions and Sales!!
- Hands On Conversion Tracking: A Real Life Example!!
- Moving Products Like Hotcakes, But Barely Breaking Even!!
- Using Google's Conversion Tracker!!
- What are Turn-the-Corner Keywords, and Why are They Critical!!
- Value per Visitor and Affiliates!!
- Google's Stricter Affiliate Policy: Why It's Good News for You!!
- The Absolute Paramount Importance of Split Testing!!

With this chapter Perry makes a very good point about Adwords - Your traffic is useless unless you can convert it into customers. The most useful part of this chapter for me was the advice on turning content traffic (Google adsense) on or off for your Adwords campaign as it's not really something I had considered before. Plus there's a great tip in there which will help you avoid a bidding war and save quite a lot of money, whilst sacrificing only a little traffic. However, my overall impression of this chapter is that it wasn't as good as the previous two. Although it is well written, contains plenty of examples and is easy to follow I found that I didn't learn as much from this chapter. The first two chapters taught me how to set up and manage an Adwords campaign - something I could not do before reading this ebook. With this chapter I already had a general idea of how to write adverts and landing pages that would convert (maybe due to my experience as a seller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.

Perry then goes on to discuss 'Tools, Tips & Tricks'. This section covers the following topics:
- Google Image Ads: Taking Advantage of Another Great Medium!!
- Site-Targeted adsense!!
- Tweaking your Account with Google's Bells and Whistles!!
- Cool Tips & Tricks for Generating New Keywords!!
- The Power of Capitalisation!!
- How to Test Your Product Idea Before You Develop Your Product!!
- Special Report: Do Less, Earn More & Live Better!!

This part of the ebook contains a lot of additional information about advertising using adsense adverts on other people's websites, rather than through the Google search via Adwords. Like with the other sections of the ebook, Perry explains the material well and includes plenty of examples. However, I've not experimented with adsense as an advertising medium yet, so I can't comment on how effective it is. Perry also uses this chapter to discuss the other tools Google offers Adwords users and offers a few more tips. Again, although this is a good chapter it just wasn't as useful to me as the first two.

After this Perry goes on to answer readers questions in the chapter 'Your Questions Answered':
- What to Do When Keywords Cost $5-$10 per Click!!
- When You're Up Against Stiff Competition: A Tidy Summary!!
- FAQ: Frequently Asked Questions!!

This chapter does exactly what it says on the tin - answers customer questions related to Adwords. Obviously, the value of this chapter is unique to the individual and the problems they are having. In his answers Perry conveys a lot of good information, but most of it can be found in other sections of the ebook.

The sixth chapter is 'Improving Your World' which includes the following subsections:
- An Unusual Application of Pay Per Click!!
- Shade for the Children: Feeding & Clothing Orphans!!

The above are bullet points are two articles by Perry which make up this chapter. Unlike the rest of this ebook these articles are not really instructional but still a good read nonetheless.

In the final chapter Perry goes onto explains sources of 'Further Help & Services' which includes:
- How to Get More Help with Your Campaigns!!
- More Tools & Resources from Perrry Marshall!!
- Epilogue: Restroom Confessions of a Millionaire Marketer!!

The beginning of this chapter contains a list of links for extra services from Perry. Then the epilogue teaches you how to build a list of customers and get backend sales. This was useful information and is a very valid strategy, but it was nothing new to me.

In conclusion, I would definitely recommend Perry Marshal's The Definitive Guide to Google Adwords to anyone who wants to get a foothold in this market. I'm being completely honest when I say I didn't have a clue about how to use Adwords properly before reading this guide. At the time of writing I've run multiple campaigns - some successful, some not - and achieved average click through rates of 1.5% and conversion rates of 20%. There's room for improvement for sure but I now know what I'm doing. I can use the Adwords program to generate traffic and I can convert this traffic into newsletter subscribers. It is a big increase in spending compared with what I am used to, but that's the price you pay for instant traffic. My intention when reading this ebook was to learn how to use Google Adwords to generate valuable website traffic and this ebook gets full marks because that is exactly what it has taught me.

GOOD POINTS
- The detailed step-by-step instructions with screenshots really help. You can implement the information as you read.
- There's plenty of examples which again are a great help. If something doesn't click at first, a different example often aids understanding.
- The ebook is really well written and easy to read. Perry provides just the right mix of instructional information, real life stories and examples, which makes the ebook really enjoyable to read.
- It's great value for money. I've paid a similar price for ebooks which are less than fifty pages in length and quite happily done so. However, with over 200 pages in the main ebook plus all the free bonus Perry really has delivered.

BAD POINTS
- There are additional tools and services which you have to pay for. I wasn't expecting to have to pay more than my Adwords fees.

HOW I HAVE GAINED FROM THE DEFINITIVE GUIDE TO GOOGLE ADWORDS
As I mentioned earlier in the review I'm getting an average click through rate of 1.5% and converting this traffic at around 20% Not only have I gained new subscribers but I've also learnt how to use Adwords - a useful skill that I did not have before reading this ebook.

Tom Parker offers many more free, impartial reviews of Internet Marketing products that have helped him succeed online at http://www.theebookcavernreviews.co.uk/ If you want to be notified when new reviews are added to the website then join The Ebook Cavern Newsletter at http://www.theebookcavern.co.uk/ebookreviewsignup/

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the About the Author box is included and unchanged.)

At a party last weekend, a married female friend pointed out two single guys and remarked, "I'm surprised nobody's snatched those two up."

The men in question are both good-looking, gainfully employed, and own real estate in the nation's richest county. One of them says he's eager to settle down and wants to find a special woman to spend his life with.

"Where are all the single women?" he asks me. "Don't you have any single friends?"

Of course I do, and they ask me, "Where are all the single men? Doesn't your husband have any single friends?"

You only have to check the personal ads in your local paper to see that plenty of eligible people of both sexes claim they're actively looking for long-term partners. But it this is so, why do so many would-be marrieds remain single?

Because deep down, despite what they may tell themselves, many single people find marriage terrifying. Sure, on the surface of things, it looks great: You walk away with someone to buy a Christmas tree with, to have kids with, and you snag a regular sex partner to boot. It's all very romantic.

But many a seasoned single has been disillusioned by the day-to-day rigors of marriage, having witnessed constant griping between wedded friends over the years: Who changed the last diaper, who got to choose the last TV program, whose turn is it to scrub the toilet?

The seasoned single is, quite frankly, freaked out by marriage and all it entails. And rightly so.

But while most unions seem to be exercises in pain and frustration, fun, adventurous, sexy, marriages do exist. The seasoned single will find herself in one of them if she takes time to figure out what she wants--as opposed to what she doesn't want--when she gets married.

If you find yourself wondering why all your friends can get married and you can't, it's time to sit down and ask yourself what exactly is holding you back. Take out a pen and paper. Let spill every bugaboo you sunbconsciously harbor about the institution of marriage.

Once you know what you're afraid of, you can make sure it never happens.

For instance:

If you shudder at the sight of your best friend's husband, whose download porn movies and stripper habit came to light after their wedding, you can make a conscious effort to take off the blinders and get to know a man as well as possible before you marry him.

If you fear ending up with a man like your father, who came home from work and refused to acknowledge your mother until dinner appeared on the table, you can make a conscious effort to pursue relationships with men who demonstrate good and generous temperaments.

Face it. If you're single and say you don't want to be, something is holding you back. It's not your looks, your job, your clothes, or the car you drive.

Its fear.

Find out what you're afraid of. Know what you want and what you don't want. Then get out of the house.

You will get married.

Terry MacDonald is the happily married author of "How to Attract and Marry the Man of Your Dreams." Sign up for free dating tips at http://www.marrysmart.com. Check out her blog at http://happygirlmusing.blogspot.com

Introduction

Due to the change in worlds social and economic pattern with so much of stressors and so less time for each other and even for oneself to get relaxed, there is a hug scope for the immature population to go for unnatural and short-lived pleasures which although might pose severe threat to ones own health and well being and even to life. Hence late brutal teen pornagers and people in early twenties are those who are most prone to it as they both have reason and accessibility for the same.

Definitions

Drug abuse refers to self or peer medication of a drug in any amount or in any manner that cannot be medically or socially justified for its use. Drug addiction means the compulsive use of a drug, procuring it to take precedence over other activities. Drug habituation means less intense craving of the drug.

Problem statement

According to NIDA (national institute on drug abuse) the Monitoring the Future survey that is studying the trends since many years shows that there has been significantly decreased consumption of all the types of drugs except the inhalants. Although there has been decreasing trends but they are not at all satisfying as there are still a large number of brutal teen pornagers specially the 8th graders who tend to get involved into this.

The problem with these types of drug is both direct and indirect. The direct effect of these drugs is for e.g. addiction, insomnia, hyper somnolence, increased reaction time and so on and so forth. But the indirect ones are equally dangerous for e.g. easy prey to AIDS, Hepatitis B & C and other infectious diseases.

Cause of the problem, why abuse?

The root cause of the problem are manifold but the main causes are the brutal teen pornagers with a history of drug abuse in the family, single parent family, economically or socially deprived children and surprisingly brutal teen pornagers of Hispanic origin.

Types

There are many different types of drug abuse. These have traditionally been divided based on the action on the brain, chemical salt or the purpose for which it is used medically or socially. Some of these are:

a) Nicotine used in cigarette

One of most heavily used and the most damaging of the drugs. It damages not only the lungs and immunity but also the whole body. Known to be implicated in the causation on lung, ovarian, skin and certain other cancers.

b) Cocaine

Known to have damaging effects on cardiovascular and cerebrovascular systems.

c) LSD

Causes hypertension, tachycardia and insomnia. Also disturbs the control of body temperature.

d) Marijuana

Has caused memory and learning disabilities.

e) Methamphetamine

Insomnia, anorexia, hyperactivity and psychosis are its major side effects.

f) Pain medications

Can lead to dependence and drug craving.

g) Club drugs & date rape drugs

Causes decreased muscle power and amnesia.

h) Steroids

In males causes certain feminine changes and vice versa in males besides causes overall retarded development.

Diagnosing drug abuse

Although the diagnosis of the abuse is not difficult at a full-blown stage but the important features at an early stage are the brutal teen pornager becoming less social, poor performance at school, anorexia, unusual sleep pattern and weakness.

Problem solving

The main success lies in convincing the patient two things: first that the drug is not helping him or her in any way and secondly the drug abuse can be given up in a joint effort. Obviously that means managing the drug abuse needs both medical and social treatment.

Ronit khera writes about Alcohol and drug abuse by college students topics.

The popularity of EEG Biofeedback Training continues to grow both in the USA and around the world. Many parents are searching for treatment options for ADHD other than medications, and as a results are exploring this high tech approach to treatment. Here are some things that I think you should know about Neurofeedback or EEG Biofeedback training if you are considering it for your ADDer:

First, I believe it to be a good option for treatment. This is based on my ten years of personal experience as a provider of this option in my practice. I have treated over 300 ADHD kids and adults using excellent equipment from EEG Spectrum in Encino, CA. I have found that about 70% of my clients have received either "good" or "excellent" results from the training.

I am often surprised by the results, and sometimes disappointed by the results. For example, I am just completing treatment with a 20 year old college student with ADD (space-cadet type) who is very bright and highly motivated. His brother had been through treatment in the past and had done remarkably well, as had his step-sister. Yet he has had only fair improvement at best. He has received most of his benefit from taking the nutraceutical Attend on a regular basis, and at much less cost.

Yet I am also treating a 13 year old girl with ADHD, panic disorder, obsessive-compulsive disorder, and HUGE temper tantrums. This young person has been on several medications with little or no benefit. We have done only three sessions and there have been zero tantrums (used to be one per day on average) and the parents are so excited they can hardly contain themselves. I cannot explain why some do so well, and sometimes quickly, while others barely benefit. But I also cannot explain why some benefit from medications, diet, Attend, therapy, essential fatty acids, pycnogenol, or whatever, and others do not.

Treatment: Following diagnosis and baseline testing. Typically the subject wears one or two electrodes on the scalp to monitor the EEG activity of the brain. The brainwaves are amplified and displayed on the therapist*s computer screen, both in raw wave-form and broken into various frequency independent bands. The subject sees a representation of this electrical activity in the form of animation on his computer monitor. The training involves learning to increase the activity in specific frequency independent bands and decreasing the activity in other specific frequency independent bands. Various computer animation and games are used for the feedback to the subject. Yes, subjects can learn to change and control their brainwave activity.

Realistic Expectations for treatment: If your child has never been on medication, you might be able to get good enough results to never have to use meds. If your child is currently using medications, you might be able to discontinue meds altogether. Maybe. Mostly what we see, however, is that kids will use both the training and a small dose of medication. I am usually happy if we can cut the dosage of the medication by half or more and still get the same level of performance from the child.

Controversy: The mainline ADDers tend to be opposed to EEG training on the grounds that there are only clinical studies, no -double-blind- studies on the effectiveness of the treatment. Yes, this is true. And there will not be any either.

Why? Because a double-blind study means that the subject does not know whether he is using the experimental treatment or just a placebo treatment which is assumed to have no effect on the subject. Double-blind studies are great when you are talking about pills, but they are not useful for much of anything else. For example think of weight-lifting.

Could you prove that weight- lifting made subject stronger with a double-blind study? Never.

Could you prove that reading a book increased the reader's knowledge with a double-blind study. Never.

Most things cannot be tested with double-blind studies because the subject has to participate in the treatment actively. So the criticism about biofeedback lacking double-blind studies is a hallow argument, and they know it, but the press always prints it without question and many people assume it is a valid criticism.

Are there clinical studies? Yes, dozens, maybe hundreds at this point. EEG Spectrum has collected data on over 2,000 subject to date. That is just one provider. There are about 800 providers in the USA at this time. However, choose only providers who know what they are doing. There is no substitute for experience or for good equipment. Slow feedback from the equipment is not helpful. Typically the more expensive the equipment the better, because the software is able to deliver the feedback to the subject very very quickly. Ask around for a good provider. And avoid people who treat this like a religion. It is a very good tool, but there are several good tools available. For more information visit the ADHD Information Library at newideas.net.

Douglas Cowan, Psy.D., is a family therapist who has been working with ADHD children and their families since 1986. He is the clinical director of the ADHD Information Library's family of seven web sites, including http://www.newideas.net, helping over 350,000 parents and teachers learn more about ADHD each year. Dr. Cowan also serves on the Medical Advisory Board of VAXA International of Tampa, FL., is President of the Board of Directors for KAXL 88.3 FM in central California, and is President of NewIdeas.net Incorporated.

credit cards have always been a great payment acceptance method. With credit card companies competing with each other on rates and credit types, there are thousands on new credit card holders every day.

As a business, you want to be able to make the checkout process convenient for your customer. Some of your customers pay in cash, some with checks, some with money orders, etc. You might already accept credit cards through Paypal but did you know that there are many people who simply refuse to use Paypal?

The other way to accept credit card payments is to sign up with a credit card merchant. They may have an online gateway available for checkout, but they also have credit card processor machines. Those are the machines you swipe your card through when you go to the store.

No matter how you accept payment it is important to explore all your options and maximize your payment acceptance abilities. Your company will certainly profit from it.

Without credit cards, businesses would lose billions every year. Due to customers who make impulse buys, and holiday shopping, credit cards bring in a lot of money. credit cards are currently the most widely used payment method used today. Visa, & Mastercard are the most common of the bunch. Then there are others such as American Express, Discover Card, and Diners Club Card. The latter being harder to get because of the credit requirements. Then you have the secured credit cards for those trying to establish credit because of previous charge offs, and collections.

Accepting all credit card types is advised.

Copyright 2007 Landmark Merchant Solutions
http://www.landmarkmerchant.com

Put web hosting php mysql together and you have yourself a dynamic website! Getting web hosting, php, MySQL opens the door for your business to develop in areas that your never thought possible.

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Having PHP and MySQL is the standard and most popular choice for most webmasters and website developers.

This may sound pretty obvious, but web hosting PHP MySQL do not all come as standard in hosting packages! One may not come with the other. But not only this, you must also be aware or the different versions of PHP and SQL. MySQL is a vendor for the SQL as is Ms Windows and Oracle.

Check and double check everything before committing yourself to any web hosting PHP MySQL set up. Like I said before this may seem a little obvious, but you will be amazed at the amount of people that actually over look not only the compatibility of web hosting PHP and MySQL but make the mistake in automatically thinking that they are all going to work together.

If your web hosting PHP MySQL is all in one then its safe to assume they all work together! Its when you are putting a bespoke hosting package together that the importance of making sure you kow your SQL and PHP versions.

If I any doubt at all, do not hesitate to email the company that you are considering purchasing your web hosting PHP and MySQL from. Its not good practice to think inferior of yourself and refrain from asking the simplest question regarding this type of service. Its complicated if its an unchartered area of your online business knowledge.

Not asking about web hosting PHP MySQL questions will result in many headaches and frustration not to mention valuable lost time!

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